How to promote your brand on social media




Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:
  • Maintaining and optimizing your profiles.
  • Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience.
  • Responding to comments, shares, and likes and monitoring your reputation.
  • Following and engaging with followers, customers, and influencers to build a community around your brand.

Creating your social media marketing plan - 




Now that you know the essentials of a social media marketing strategy, it’s time to put it into action. Your social media marketing plan is the roadmap to carrying out your strategy. It puts structure around your efforts so you can measure your success and make sure you’re spending your resources wisely. Here’s how to create your social media marketing plan:

  1. Choose your platforms: Choose based on your target audience, platforms popular for your industry, as well as your bandwidth. Only take on the number of platforms you can actively keep up with. You can always start with one and then add on more slowly as you get the hang of them.
  2. Set goals and objectives: These should be simple and task-like to start, like post once a day for a month, get your profiles set up, or do a competitive analysis. Once you get into a rhythm and gather insights, you’ll be able to set more specific and strategic goals like increase your following by X% or publish X [content types you’ve found your audience likes] per month.
  3. Report and adjust regularly: Use each platform’s analytics to identify which posts generate the most engagement, whether you’re getting more followers, and to see your audience demographics. Harness and scale up what works and nix what doesn’t.
Paid Social




Among the many reasons to advertise on social media is that it is a highly cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business. Below are some tips and resources for getting started with paid social media marketing:

  • Facebook ads
  • Pinterest ads
  • Instagram ads
  • Youtube Ads
  • Twitter Ads
  • Linkedin Ads

Social media marketing statistics

With regard to the benefits above, don’t just take our word for it. Let’s take a look at some social media marketing statistics that prove its power:

  • The average US adult spends 2.25 hours on social media every day.
  • Over 70% of people who have a positive experience with a business on social media will recommend that business to their networks.
  • Facebook users click on 12 Facebook ads on average every month.
  • 81% of people use Instagram to research products and services.
  • Nearly 80% of Twitter users feel more positive about a business when they get a response to their tweet.
  • 4 out of 5 people on LinkedIn drive business decisions.
  • 46% of TikTok users engage in the app without any other distractions.

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