Rishabh Diwan

  Social media refers to all applications and websites or blogs that enable people around the globe to interconnect via the internet, chat, and share content, video call among many other functionalities it offers to its users. For a person to be a member of any social media, he or she has to first signup and then sign in to access content and be able to share and chat with other users of that social media platform. Some of the common and widely used social media platforms include Facebook, Twitter, WhatsApp, Snapchat many among others. Over the past two decades, social media have gained so much growth and fame worldwide to an extent that many researchers are now interested in learning more about these social platforms and their effects on the community. Despite the fact that almost everyone in the community is connected to at least one social media platform, the youth and teenagers are the leading and most fanatic of these social platforms to the point that they even social netwo...

  In less than a generation, social media has evolved from a direct electronic exchange of information to a virtual meeting point, retail platform, and essential marketing tool of the 21st century. How did it start? How has social media impacted the lives of billions? How have businesses adapted to the lifestyles of digital consumers? How are marketers using social media? use for? It’s all part of the story of social media’s ongoing evolution. Pre-internet Roots In a sense, social media began on May 24, 1844, with a series of electronic dots and dashes tapped out by hand on a telegraph machine. The first electronic message from Baltimore to Washington, D.C., proved Samuel Morse understood the historic ramifications of his scientific achievement: “What hath God wrought?” he wrote. A recent article in The Washington Post, “Before Twitter and Facebook, There Was...